Tuesday, January 5, 2010

Transmission Model of Communication; Shannon and Weaver

Claude Shannon and Warren Weaver's model of communication basically explains the relationship between information loss and communication between two or more beings. It helped in the gradual redundancy of language and the making of information to be measurable. However, we can see quite a few flaws with this model. If the message goes from the information source to the receiver or destination, as the model explains it, how can we be so sure as to what the sender's intended meaning really is, especially since there can be external factors which may alter the actual message. Also, the model's original intention was to minimize the number of errors or maximize the efficiency of transmitting signals. But we must acknowledge the fact that people's different experiences, perspectives and feelings affect how accurately and efficiently we communicate with one another. It, thus, leaves lots of messages open to different interpretations. So, even though this model was designed to find the best way to send a message from one point to another, it must first remove as much uncertainty from the message as possible.

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