The Transmission Model of Communication

First of all, criticizing Shannon and Weaver's model is nonsense. They were engineers and not social scientists. The model was for phone cable theory only and nothing else. Distortion was the only concern for these engineers. To anticipate sender’s emotion from receiver’s prospective was a big no-no, because that could produce manipulation. Therefore, a straightforward linear model made perfect sense in this situation. However, if people use this transmission Model as the general communication model, then they should also understand that there is no ultimate mathematical equation can solve all types of questions. Thus, I feel it is ridicules to criticize Shannon and Weaver's model not only because it was not originally created for these situations (reading, writing, etc.) but also naïve to think one model could fit everything.