Viral marketing, or viral advertising are buzzwords that only came to existence in recent years, especially after the internet boom. Viral promotion can also take the form of video clips, Flash games, ebooks, advergames and sometimes even text messages. Viral marketing strategy uses social networks such as, Facebook, Twitter and MySpace, to increase in brand awareness and to achieve other marketing objectives through the use of self-replicating viral processes. “It can be word-of-mouth delivered or enhanced by the networks effects of the internet” [1] Through the years, product and services has changed due to the change of consumer’s demand and because of this aspect, businesses have accepted that the method of marketing must also change. One of the goals and motivation for vial marketers is the interest in creating successful marketing programs that identifies individuals with a high Social Networking Potential (SNP) and with that create viral messages that would appeal to this particular segment of the population thus have a high probability of being taken by another competitor. The term “viral marketing” has been referred to as “the unscrupulous use of astroturfing on-line combined with under-market advertising in shopping centers to create the impression of spontaneous world of mouth enthusiasm.” [2] Everybody knows that marketing means putting your business in front of the largest interested audience for a lower cost.
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[1] Howard, Theresa. "Viral Advertising Spreads through Marketing Plans." USA Today 23 June 2005. Print.
[2] Currie, Nick. "Word-of-mouth Marketing." Wired. 08 May 2007. Web. 17 Jan. 2011.
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