It is argued that, like rituals and ceremonies, media events define situations, and therefore have the power to create change though those definitions. Rothenbuhler says, "communication creates realities, and this the way in which communication is part of the foundation of the social world" (65).
The ability for media to shape our realities, and also memories, is incredible. With budding technologies and social media platforms, such change can be influenced on an individual level. Some simple examples are listed on the website Mashable: The Social Media Guide: http://mashable.com/2009/05/12/social-media-change-the-world/
I like the link you provide. I also was reminded of how the media world can alter what we think of a communities. In essence media allows us to make bonds with people further than our own borders. I wonder if it is possible that internet communities will be the new scheme of society in years to come. The author mentioned this, "media events may then create and integrate communities larger than nations. " (25) that makes me feel like someday we will be united under social interests and be international communities not present day towns and countries.
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