Non Profit

I want to look into more on how nonprofit organizations use facebook to promote their cause and how effective this method have been in the facebook community. As facebook becomes bigger and bigger within cyberspace, it connects millions and millions of people. In order to spread information or a cause, facebook is one of the methods to use. It is fast and efficient. However, does it actually work? Does it bring massive amounts of people to contribute to the cause? Those are the questions that should be answered.