Wednesday, June 2, 2010
Media as a positive influence
All the readings up till now has created doubts within me about the role of mass comunication around the globe. However watching the documentary on how communication has been used to promote HIV awareness reminded me the potential the global network could have to improve the well being of society. It was astonishing how society itself in South Africa has takin the initiative to promote awareness within its community. I feel like the media in America has not been able to promote the same awareness because it has been too occupied with other issues. As coverage was limited to the commercialism, domestic issues, the war on terrorism and of course, celebrity life, awareness of AIDS did not have a huge impact in American society. Of course we all learned about it in high school but it has not been stressed how important and how crucial it would become when situations get worse.
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You bring up a very good point. The media has a very strong influence on society, including the transfer of information about AIDS/HIV. We need a strong system in place. I remember there was an individual on the MTV "Real World" show and I believe it was well publicized. It helped spread the word on Aids and I think shows should continue to be an informational outlet rather than infatuated with following jobless, self-centered New Jersey people around (a reference to "Jersey Shore" not people).
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