The Relation Between Blogging and Mass-Media

Internet is great invention to communication among people. In his journal, the author explains the theoretical perspectives about mass media. There are four step in mass media; advertisers, media organization, web site or TV show, and mass audiences. As we know, mass media represents the sum of all the means of communication used for channeling information toward large audiences( Dornescu Ioan Valeriu). However, the alternative media woks as decentralizing agent with the mass-media framework. What I have interesting about the author paper is that blogging challenge mainstream media. Blogging is no longer working as the way to communicate to the people, but it could be the media. In fact, Nadal was the symbol of feminism when the video about her was posted in Youtube.