Tuesday, June 22, 2010

Mediathek Portals

As i have been researching television broadcast models in different countries, I found an article on the latest in Germany, "Mediathek Portals."

What these innovative portals do is centralize the content from all their channels on the internet (both ARD and ZDF platforms do this) and make this content available on other platforms: cable, YouTube, Facebook, mobile phones, etc. "The main issue is how to bring TV and PC together intelligently and to integrate them into a single device." Content is offered in one place; audio and video from all regional broadcasters, whether it be live, on-demand or downloadable content. Here, internet and television are not in competition, rather they are complimentary. The portals can be accessed online and from a user's television.

Both the ARD and ZDF Mediatheks are portals of the non-commercial German public service broadcasters and are funded by the German television licence-fee payers.

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