Influence of the blogsphere

Blogging could affect on public opinions and mass media. The Author defines the meaning of blogging as the act of updating a blog. The blogging is two way communication rather than one-way. The meaning of two-way communication is that reader could interact with the author or journalists. Also, the blogging is not capital-intensive, but they are amateurs with a passion. Blogging have four different to measure influence; blgoshere, Blogrunner, bolgstreet, and Technorati.